“In an eyetracking study, Jakob Nielsen found that users often scan content on web pages in an F-shaped pattern:
– First, people scan in a horizontal movement across the upper part of the content area
– Secondly, in a shorter horizontal movement further down the page
– Finally, in a vertical movement along the content’s left side
According to Jakob Nielsen the F-pattern behaviour shows that:
– People don’t read text thoroughly
– The most important information should be at the top
– Headings and paragraphs must start with information-carrying words that users will notice when they scan down the left side of the content”